Agnieszka Franczyk-Cegła (The Ossolineum National Library, Poland)
The Polish printers have consistently adopted and implemented the latest trends of West-European Renaissance typographic art. At the start of the 17th century, in Cracow, one of the major printing centres of Central Europe, the arrival of Baroque art coincided with significant shifts among the publishers, as numerous ephemeral workshops with varying production quality began to replace large, prosperous printing houses. The objective of this paper is to evaluate whether and to what extent the newly established, significantly smaller printing houses attempted to remain current with the emerging new art fashion or whether they adhered to the established patterns.