{"id":534,"date":"2024-10-17T13:43:58","date_gmt":"2024-10-17T12:43:58","guid":{"rendered":"https:\/\/konferencijos.lnb.lt\/lnb105\/?p=534"},"modified":"2024-10-17T13:43:58","modified_gmt":"2024-10-17T12:43:58","slug":"apie-atminties-instituciju-sortus-komunikacija-naujajai-kartai","status":"publish","type":"post","link":"https:\/\/konferencijos.lnb.lt\/lnb105\/apie-atminties-instituciju-sortus-komunikacija-naujajai-kartai\/","title":{"rendered":"Apie atminties institucij\u0173 \u0161ortus: komunikacija naujajai kartai"},"content":{"rendered":"<p><strong>Kristina Petrausk\u0117<\/strong><\/p>\n<p><span data-contrast=\"none\">\u0160iandien 42 procentai pasaulio populiacijos kasdien naudojasi socialiniais tinklais. Net 60 procent\u0173 \u017emoni\u0173 juos laiko pagrindiniu savo \u017eini\u0173 ir naujien\u0173 \u0161altiniu, o 90 procent\u0173 milenial\u0173 kasdien prisijungia prie savo socialini\u0173 paskyr\u0173.<\/span><\/p>\n<p><span data-contrast=\"none\">82 procentai reklamos biud\u017eet\u0173 nukreipiami \u012f socialin\u0119 medij\u0105, kur fakti\u0161kai kiekvienas verslas pristato ir reklamuoja save. Nors daugelis muziej\u0173 turi socialines paskyras, tik nedaugelis i\u0161naudoja vis\u0105 potencial\u0105 ir nemokamas galimybes pasiekti pla\u010di\u0105, \u017eingeid\u017ei\u0105 auditorij\u0105.\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Socialin\u0117 medija \u2013 tai puikus, da\u017enai nemokamas \u012frankis, leid\u017eiantis j\u016bs\u0173 \u012fstaigai pasiekti jos tikslus: dalintis aistra menui, istorijai, mokslui. Tai dinami\u0161ka ir lengvai pritaikoma platforma, kuri ne tik praturtina muziejaus siun\u010diam\u0105 \u017eini\u0105, bet ir, pasirinkus tinkam\u0105 bals\u0105 bei ton\u0105, gali tapti stipria j\u016bs\u0173 muziejaus, bibliotekos ar archyvo reprezentacine erdve bei reklamos kanalu.\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kristina Petrausk\u0117 \u0160iandien 42 procentai pasaulio populiacijos kasdien naudojasi socialiniais tinklais. Net 60 procent\u0173 \u017emoni\u0173 juos laiko pagrindiniu savo \u017eini\u0173 ir naujien\u0173 \u0161altiniu, o 90 procent\u0173 milenial\u0173 kasdien prisijungia prie savo socialini\u0173 paskyr\u0173. 82 procentai reklamos biud\u017eet\u0173 nukreipiami \u012f socialin\u0119 medij\u0105, kur fakti\u0161kai kiekvienas verslas pristato ir reklamuoja save. Nors daugelis muziej\u0173 turi socialines paskyras,&#8230;<\/p>\n","protected":false},"author":17,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[25],"tags":[],"class_list":["post-534","post","type-post","status-publish","format-standard","hentry","category-abstracts"],"_links":{"self":[{"href":"https:\/\/konferencijos.lnb.lt\/lnb105\/wp-json\/wp\/v2\/posts\/534","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/konferencijos.lnb.lt\/lnb105\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/konferencijos.lnb.lt\/lnb105\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/konferencijos.lnb.lt\/lnb105\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/konferencijos.lnb.lt\/lnb105\/wp-json\/wp\/v2\/comments?post=534"}],"version-history":[{"count":1,"href":"https:\/\/konferencijos.lnb.lt\/lnb105\/wp-json\/wp\/v2\/posts\/534\/revisions"}],"predecessor-version":[{"id":535,"href":"https:\/\/konferencijos.lnb.lt\/lnb105\/wp-json\/wp\/v2\/posts\/534\/revisions\/535"}],"wp:attachment":[{"href":"https:\/\/konferencijos.lnb.lt\/lnb105\/wp-json\/wp\/v2\/media?parent=534"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/konferencijos.lnb.lt\/lnb105\/wp-json\/wp\/v2\/categories?post=534"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/konferencijos.lnb.lt\/lnb105\/wp-json\/wp\/v2\/tags?post=534"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}