Andrius ŠUMINAS (Martynas Mažvydas National Library of Lithuania; Vilnius Gediminas Technical University)
The presentation introduces the results of the campaign of the 2020 election of the Seimas and brings to light communication strategies applied by Lithuania’s political parties on various media channels. It analyses in detail messages by politicians who participated in the election of the Seimas according to communication objectives and forms, elements of visual expression, and the subject matter of presentations. A separate focus is on the election content related to the COVID-19 pandemics and forms of its expression.